B2B SaaS Demand Gen & Paid Media Growth partner

Hit Your Pipeline & Revenue Targets

I help marketing leaders at B2B SaaS MarTech companies hit their opportunity, pipeline and revenue goals with paid media.

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Trusted by B2B SaaS Companies

Who is this for?

This is for marketing leaders @ B2B SaaS MarTech companies that want to generate qualified pipeline that turns into revenue, not just leads

If you’re sick of burning money on agencies who overcharge, overpromise and underdeliver.
If you’re missing or worried about missing your lead and pipeline goals
If you’re seeing diminishing returns from your paid media
If you’re looking to extend the bandwidth of your marketing/demand gen team

If you're struggling to target your TAM and ICP with your paid media
If you’re looking to move from lead gen to a demand gen approach
If you’re spending anywhere from $10k to $100k+/month on paid advertising
If you’re looking to reduce your Customer Acquisition Cost (CAC) and increase ARR from your demand gen programs

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Does any of this sound familiar?

Your customer acquisition costs are rising

You're overly reliant on one or two marketing channels to produce pipeline

You are worried about hitting your pipeline or revenue targets because you know you don't have a way of scaling your demand gen

You spend money on ads that continually increase in costs and diminish in returns

You've hired agencies or full time employees that talk a good game but can't deliver on what they sold you on

You know how important messaging and creative is to your demand gen programs

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What should I expect?

Increased inbound demo requests in 1 month

Increased qualified opportunities 1-2 months

Increased pipeline 2-3 months

Increased closed-won revenue 3-5 months

Our Partners' results

Bryttney Blanken Senior Demand Generation Manager

Metadata $$$ Qualified Pipeline

Bryttney Blanken, Senior Demand Generation Manager

Metadata

"We were able to hit our pipeline goal as a marketing team quarter over quarter. In one quarter, the market, and the economy was so bad we still got to 97% of our number. A lot of that is attributed to our paid acquisition and what you helped me do in our paid advertising."

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How Does it Work?

I partner with you and extend the bandwidth of your demand gen team, exclusively focused on generating qualified pipeline by launching and scaling your paid media.

Capture Demand

Fill your pipeline immediately

Convert your buyers when they're in market, creating pipeline and revenue growth. Paid Search + Paid Social Incentivized campaigns + Directory sites.

Create Demand

Educate, build trust and affinity

Educate your market on awareness channels like LinkedIn and Facebook to ensure they know who you are, what you do, and how you’re different. So when they enter the buying journey, your product is their first stop.

Convert Demand

Convert more visitors into customers

Convert more of the people visiting your website into revenue with better messaging and copy.

About the Founder

Jordan Ayres

Founder of Triangulate Digital

I worked at Directive, the biggest B2B SaaS marketing agency in the world. I went from working on clients’ paid media programs to managing a team to creating a strategy for every new client that we onboarded. Then, I went in-house to Gorgias an ecommerce helpdesk software that had gone from 0 to $20M+ in 24 months with their inbound and outbound. Between working at Directive, working in-house at Gorgias and now partnering with B2B SaaS MarTech companies for a year, I’ve worked with and audited over a hundred B2B SaaS companies, from bootstrapped to series funded to companies that had IPO’d and become public. I've seen what works and doesn't work across various industries, ICPs, and selling motions for paid media and demand generation. While that doesn't mean I have all the answers or any secrets (you'll have to buy my $1,999 program for those), I do have a framework that I've adapted and developed over the 5+ years to drive qualified pipeline and closed-won revenue from paid media and demand gen.

Frequently asked questions

Are you an agency?

No, I work as an extension of your team. I'm in your Slack channels, part of your Asana board's and committed to hitting your revenue and pipeline targets.

Have you done this before?

Yes, I have worked in B2B SaaS and managed paid advertising for 5+ years, working at Directive the biggest B2B SaaS agency to in-house at Gorgias to now as a growth partner.

I've audited, managed, looked at over 100+ B2B SaaS paid media programs in the last five years. I've seen what works and doesn't work across various industries, ICPs, and selling motions for paid media and demand generation. While that doesn't mean I have all the answers or any secrets, I do have a framework.

What makes you different?

I'm a partner and 100% committed to doing whatever it takes to help you hit your pipeline and revenue targets. From messaging to creative to campaign management to reporting, everything is handled so you can focus on what you need to focus on.

How much of your time do we get?

As long as necessary to achieve the desired results. I'm fully invested in your success and will successfully complete all tasks without any excuses. We are partners.

How much does it cost?

It depends on where you're at with your demand generation and paid media but expect to pay anywhere from $6,000 - $10,000 a month.