$0 → $300k
Dataships: LinkedIn from $0 to $300k in closed-won revenue in the first 12 months
“You took LinkedIn from $0 to $300k in closed-won revenue in our first 12 months of working together.”
Paid media for VC and PE-backed, sales-led B2B SaaS
Get more qualified pipeline from your paid media without babysitting an agency.
No account managers, no juniors. The person you hire runs every campaign and reports on the opportunities it creates in your CRM.
Free. It starts with a 30-minute kick-off call. For teams spending $25k+ a month on ads.
Sound familiar?
Five things people tell us about their last agency
If you've hired a paid media agency before, you've probably said at least one of these.
- 01
“We were sold a senior team and got a junior.”
The problem: the person who pitched you disappears after kick-off. Your account goes to someone learning on your budget, and you end up checking their work.
How we fix it: the person on the sales call builds, runs and reports on your account. No account managers, no hand-offs, so there's nothing to babysit.
- 02
“I can't show which spend turned into pipeline.”
The problem: the ad platforms and your CRM tell different stories, so every budget review with the CFO or CRO turns into an argument about attribution.
How we fix it: reports start from the opportunities in your CRM (Salesforce or HubSpot), by channel and campaign. You get numbers you can defend, not clicks.
- 03
“Google and LinkedIn are run separately, and nobody owns the whole picture.”
The problem: different people, or different agencies, run each channel. Budget doesn't move to what's working, and you're left joining the dots.
How we fix it: one person runs every paid channel, with Google and LinkedIn as the main ones. Budget moves to whatever is creating pipeline.
- 04
“Our agency never really understood what we sell.”
The problem: they ran your account like any other, with generic playbooks, judged on 30 days when your deals take six months. Every new person on their side needed it all explained again.
How we fix it: we only work with sales-led B2B SaaS, and I've done this for about ten years. I know how long sales cycles and buying committees work. You explain your business once, to the person who runs the account.
- 05
“I'm the one bringing every idea to our agency.”
The problem: you write the briefs, chase the updates and push for new tests. The agency does what you ask, then waits for the next request.
How we fix it: most agencies are paid to push buttons. Here you get the strategy and the execution from the same person. I decide what to test, where budget should move and why, then build and run it myself, so nothing gets lost in a hand-off.
How it works
One plan. Every paid channel. Judged on pipeline.
Every client gets the same service, whatever the budget. Here's what's in it.
- 01
Pipeline Leak Audit
Where we start. After a 30-minute kick-off call, I go through your ad accounts and CRM myself. A few working days later, on a 45-minute findings call, I show you where budget leaks before it becomes pipeline and how I'd fix it. It's free, and the written findings are yours to keep.
- 02
Your first 30 days
Spend that isn't producing pipeline switched off within the first two weeks, new campaigns live where they're needed, and your first Pipeline Report at day 30. Results follow on your sales cycle, not a 30-day clock.
- 03
Strategy and execution, every week
Campaign strategy, builds, ad copy, budget management and testing across Google, LinkedIn and any other paid channel that makes sense. I coordinate your designers on creative. I'm in your Slack, and we talk every two weeks.
- 04
Monthly Pipeline Report
Opportunities and pipeline by channel and campaign, pulled from Salesforce or HubSpot, with what I'd change next and why.
- 05
Quarterly Exec Review
Once a quarter I re-audit your accounts as if I were pitching for them again: what worked, where budget is leaking, what I'd change next. Then I turn it into the pipeline story for your CMO and board, plus the plan for next quarter. Happy to present it with you.
From ad to opportunity
- Your paid channelsGoogleLinkedInMicrosoftRedditMeta
- Tracking that counts real opportunities
- Salesforce or HubSpot
- Monthly Pipeline Report
- Budget moved to what creates pipeline
You own everything: the ad accounts, the tracking and the data. If we ever stop working together, it all stays with you.
See pricingHow it starts
Two calls, then we get to work
Before you sign
Call 1
Kick-off call (30 minutes)
You tell me about the business, your ICP and your pipeline target. I check we're a fit (ad spend, CRM, how you sell) and, if we are, you give me read-only access to your ad accounts and CRM. We book the findings call before we hang up.
A few working days
I audit your accounts
Over the next few working days, I go through everything myself: what the platforms count as a conversion, where spend goes, how budget is split, and whether your CRM can see what paid creates.
Call 2
Findings call (45 minutes)
I show you what I found and the plan to fix it. If it's a fit, I'll also show you what working together would look like and what it costs. The same day, you get the written audit, yours to keep and forward, plus a proposal if we're going ahead.
Your first 30 days
Week 1
Intake and kick-off
As soon as you sign, you get an intake form with the access I need, plus questions and short videos about your business, product and ICP. It takes 30 to 60 minutes and saves weeks later. I build on your Pipeline Leak Audit, and we kick off within 3 working days.
Weeks 1 to 2
Stop what isn't working, double down on what is
I switch off spend that isn't producing pipeline and move it to what is. Quick wins go live, new campaigns launch where they're needed, and your reporting dashboard is built so you can see it all in one place.
Day 30
See what changed
You get your first Pipeline Report: what I changed, what you're no longer paying for, and the pipeline your campaigns are creating in your CRM. Then we agree what comes next.
What to expect after that
From day one: no gap in pipeline.
Your live campaigns keep running while I improve them, so pipeline keeps coming in while we switch over. High-intent search usually responds first.
Months 2 to 3: more of what works.
I test audiences, ads and offers and put more budget behind the winners. Day 60 is a short review with you and your CMO or VP of Marketing. Day 90 is your first Quarterly Exec Review, which includes a fresh audit of every account and the plan for next quarter.
Months 4 to 6 and beyond: scale what works.
As deals from new campaigns move through your sales cycle, budget follows the campaigns that create pipeline and revenue.
What we work toward: more qualified pipeline, lower cost per opportunity, lower CAC and more revenue from paid.
Fit
Built for one kind of team
A good fit if you're:
- A VC or PE-backed, sales-led B2B SaaS company
- Spending $25k or more a month on paid media
- A Director or VP of Demand Gen or Marketing who owns a pipeline number
- Selling through a sales team, with sales cycles of a few months or more
- Tracking opportunities in Salesforce or HubSpot
Probably not a fit if you're:
- Product-led or self-serve, with no sales team in the loop
- Spending under $25k a month on ads
- Outside B2B SaaS
- Looking for hourly or one-off project work
- Planning to bring paid media in-house within the year
Not sure? Ask. If we're not the right fit, I'll tell you, and point you to someone who is.
Results
What this looks like in practice
A growth-equity-backed SaaS company
Google Ads was counting time on site as a "conversion", and paid opportunities were hard to trace in Salesforce. I rebuilt tracking and search around real buying terms, and tied reporting to their Salesforce opportunities.
- 158opportunities from paid media, 1 Jan to 11 Oct 2026
- $824,548in qualified pipeline (ARR on the opportunities that qualified)
- 44%of paid opportunities now qualify, up from 21% in 2025
- −41%Cost per qualified opportunity down 41% year on year
Figures from the client's Salesforce report of 12 Oct 2026. Every account is different. Results depend on your market, budget and sales cycle.
Our longest client relationships run past three years, and marketing leaders usually bring us into their new company after moving jobs.
- About 10years in B2B SaaS paid mediaDirective, Gorgias, then Triangulate
- 100+ad accounts overseenFrom Series A to public companies
- $0 → $300kclosed-won revenue from LinkedIn for DatashipsIn the first 12 months
- 10client logos on this pageCompanies whose paid media I've run
Who runs your account?
Typical agency Hand-offs
- Senior leadSells the work
- Account managerRelays your feedback
- Junior specialistRuns the campaigns
Triangulate The person you hire
- JordanSales call, strategy, builds, reporting
Who you'll work with
Hi, I'm Jordan.
I've worked in paid media for B2B SaaS for about ten years. I started at Directive, the biggest B2B SaaS agency, and worked my way up to Paid Media Strategy Director, building the plan for every new client. Then I went in-house at Gorgias, so I know what it's like on your side of the table.
I started Triangulate five years ago. Since then I've overseen more than 100 ad accounts and millions in spend, for companies from Series A to public.
I'm on every call and in your accounts every week. I'll tell you what I'd change, and I'll tell you when something won't work. There isn't anything crazy or secret about it: careful work, tied to your CRM, judged on pipeline.
Get your Pipeline Leak AuditIn their words
What clients say
“We were able to hit our pipeline goal as a marketing team quarter over quarter. In one quarter, the market, and the economy was so bad we still got to 97% of our number. A lot of that is attributed to our paid acquisition and what you helped me do in our paid advertising.”
“I worked with Jordan for 17 months at Dataships. He ran our paid media across LinkedIn, Meta and Google, and was as invested in our pipeline number as I was. He brought ideas to every call, from new audiences to testing our positioning in ads, and then did the work himself. If you need someone senior who thinks about pipeline rather than just MQLs and clicks, I'd recommend him.”
“He's one of the most technical paid media managers I've worked with, but also probably the most strategic. He's helped us increase qualified pipeline and revenue at significantly lower costs.”
“Jordan was able to quickly jump in and re-build our paid media strategy from scratch in record time. I was in desperate need of quick work and a strategic partner, and Jordan was both. Very grateful to him. Would highly recommend Jordan to any other Marketing leaders who need someone who can slot in quickly and move the needle.”
“Working with Jordan has been an absolute pleasure, and we truly value his contributions to our team. His expertise in advertising campaigns has been instrumental in increasing our ROAS and achieving our marketing goals.”
“I'm thrilled about working with a guy, who knows his stuff and is not afraid to challenge me, when we discuss marketing and performance.”
Pricing
One service. Priced by how much there is to run.
A flat monthly fee, set by your monthly ad spend. Every bracket gets the same service: every paid channel, run by the person you hire, reported from your CRM.
$25k to $50k a month in ad spend
$6,000 a month
$50k to $100k a month in ad spend
$8,000 a month
$100k+ a month in ad spend
from$10,000 a month
What's included
- 30-Day Launch Plan
- Strategy and execution across every paid channel
- Monthly Pipeline Report
- Quarterly Exec Review
- You own all accounts and data
Quarterly plan: 90 days, then 90 days' notice. No extra charge per channel.
Spending less than $25k a month? We're probably not the right fit yet, but I'm happy to point you to someone who is.
Get your Pipeline Leak Audit
You'll see the exact fee for your account on the findings call, alongside the plan.
Start here
The Pipeline Leak Audit
A free audit of your ad accounts and CRM, done by the person who'd run them. I'll show you where budget leaks before it becomes pipeline, and how I'd fix it. The findings are written, and yours to keep.
How it works:
- Kick-off call (30 minutes): we talk about your business and pipeline target, check we're a fit, and set up read-only access to your ad accounts and CRM.
- I audit your accounts: over the next few working days, I go through everything myself.
- Findings call (45 minutes): I take you through what I found and how I'd fix it. If it's a fit, I'll show you what working together would look like and what it costs. You get the written audit the same day.
What I look at:
- What your ad platforms count as a conversion, and whether it matches what Sales calls an opportunity
- Where spend goes that nobody has checked: search terms, networks, audiences
- How budget is split across Google, LinkedIn and other channels
- Whether your CRM can show which campaigns created pipeline
Free. For teams spending $25k+ a month on ads.
Questions
Questions we get asked
I will. The person you talk to on the first call is the person in your ad accounts every week. No account managers, no hand-off to someone junior.
The kick-off call is 30 minutes: I learn about your business, we check we're a fit, and you give me read-only access to your ad accounts and CRM. Then I do the audit myself. A few working days later, on a 45-minute findings call, I walk you through what I found and how I'd fix it. If it's a fit, I'll show you what working together would look like and what it costs. You get the written audit the same day, and it's yours either way.
Not much. Plan on about 6 hours in the first month: the intake form with access to your ad accounts and CRM (30 to 60 minutes), one session with your team on your ICP and what a good opportunity looks like, and approving the first ads. After that, 2 to 3 hours a month: a call every two weeks, quick answers in Slack, and sign-off on new ad copy before it goes live. I do the rest.
All paid channels. Most of the work is Google and LinkedIn, but I'll run whatever makes sense for your ICP: Microsoft, Reddit, Meta and others. There's no extra charge per channel.
From your CRM. You get opportunities and pipeline by channel and campaign from Salesforce or HubSpot, not just clicks and form fills.
No. Anyone who does is guessing. What I can promise is that you'll see exactly what your spend is creating, in your CRM.
Within the first two weeks, I switch off spend that isn't producing pipeline and move it to what is. At day 30 you get your first Pipeline Report. Pipeline you can judge shows up on the timescale of your sales cycle, and I'll tell you honestly what to expect and when.
Yes. You own everything: the ad accounts, the tracking and the data. If we ever stop working together, it all stays with you.
Quarterly: 90 days, then 90 days' notice. Prefer a 12-month plan? Ask about locking your fee for the year.
You're paying for senior hands on your account, not a team's overhead. If budget is tight, we cut scope; the fee doesn't go below $6k.
No. It's a flat monthly fee, set by your spend bracket and published above. A percentage-of-spend fee rewards spending more. I'd rather be judged on what your spend creates in your CRM.
Yes. I'm in your Slack, I work alongside your team and designers, and we talk every two weeks.
Ready to fix lead quality, stop wasted spend and see the pipeline your ads create?
Start with a free Pipeline Leak Audit. I'll go through your ad accounts and CRM myself and show you where budget leaks before it becomes pipeline. It starts with a 30-minute kick-off call.
Rather email first? jordan@triangulatedigital.com