Paid media for VC- and PE-backed, sales-led B2B SaaS

Turn paid media into qualified pipeline you can defend to your CMO and board.

Senior-led paid media management across Google, LinkedIn, and other paid channels for VC- and PE-backed, sales-led B2B SaaS companies spending $25k+ per month. Reporting tied to CRM-recorded sales-qualified opportunities, pipeline, and closed-won revenue, not clicks or MQLs.

Get Your Free Paid Media Pipeline Audit

For teams spending $25k+ per month on paid media and tracking opportunities in Salesforce or HubSpot.

Jordan Ayres, founder of Triangulate Digital
Jordan AyresFounder, Triangulate Digital

Growth-equity investors refer their portfolio companies to us.

About 10 years in B2B SaaS paid media 100+ ad accounts overseen, from Series A to public companies

The approach

Senior judgment. Hands-on execution. Reporting leadership can use.

  • 01

    No junior handoffs

    Your account is led by a senior paid media operator. No disappearing strategist, junior account manager, or relay of instructions.

  • 02

    One view across paid media

    Google, LinkedIn, and other paid channels are managed together, with budget decisions based on qualified opportunities, pipeline, and revenue.

  • 03

    Reporting tied to your CRM

    See what paid media contributes to sales-qualified opportunities, pipeline, and closed-won revenue in Salesforce or HubSpot.

Sound familiar?

Five things people tell us about their last agency

If you've hired a paid media agency before, you've probably said at least one of these.

  1. 01

    “We were sold a senior team and got a junior.”

    The problem: the person who pitched you disappears after kick-off. Your account goes to someone learning on your budget, and you end up checking their work.

    How we fix it: your account is led by a senior paid media operator, without junior handoffs or account-manager relay.

  2. 02

    “I can't show which spend turned into pipeline.”

    The problem: the ad platforms and your CRM tell different stories, so every budget review with the CFO or CRO turns into an argument about attribution.

    How we fix it: reports start from the opportunities in your CRM (Salesforce or HubSpot), by channel and campaign. You get numbers you can defend, not clicks.

  3. 03

    “Google and LinkedIn are run separately, and nobody owns the whole picture.”

    The problem: different people, or different agencies, run each channel. Budget doesn't move to what's working, and you're left joining the dots.

    How we fix it: Google, LinkedIn, and other paid channels are managed together. Budget moves based on qualified opportunities, pipeline, and closed-won revenue.

  4. 04

    “Our agency never really understood what we sell.”

    The problem: they ran your account like any other, with generic playbooks, judged on 30 days when your deals take six months. Every new person on their side needed it all explained again.

    How we fix it: we only work with sales-led B2B SaaS, and I've done this for about ten years. I know how long sales cycles and buying committees work. You explain your business to the senior operator leading your account.

  5. 05

    “I'm the one bringing every idea to our agency.”

    The problem: you write the briefs, chase the updates and push for new tests. The agency does what you ask, then waits for the next request.

    How we fix it: most agencies are paid to push buttons. Here you get connected strategy and execution through senior-led delivery. We recommend what to test, where budget should move and why, then carry that judgment through to execution and reporting.

See how it works

How it works

A simpler way to manage paid media

  1. 01

    Free Paid Media Pipeline Audit

    A review of your paid accounts, tracking, CRM opportunity data, budget allocation, and campaign structure. You receive written findings and a prioritized action plan.

  2. 02

    Fix what is holding performance back

    Address the highest-impact issues first, including wasted spend, weak targeting, poor conversion signals, disconnected reporting, and campaigns that are not aligned with how Sales qualifies opportunities.

  3. 03

    Manage and improve every week

    Campaign strategy, builds, optimization, budget management, testing, reporting, and recommendations across Google, LinkedIn, and other relevant paid channels.

  4. 04

    Report on pipeline and revenue

    Monthly reporting connects paid media to CRM-recorded sales-qualified opportunities, pipeline, and closed-won revenue where the data supports it.

Your account is managed through a senior-led delivery model, with strategy, execution, and reporting connected.

Getting started

Your first 30 days

In the first 30 days, we review the account structure, identify immediate performance issues, stop or reduce waste where the evidence supports it, prioritize the highest-impact changes, launch agreed campaigns, and establish reporting tied to your CRM.

Qualified opportunities, pipeline, and closed-won revenue are measured on your sales cycle, not a 30-day clock.

Get Your Free Paid Media Pipeline Audit

Fit

Built for one kind of team

Good fit

  • VC- or PE-backed
  • Sales-led B2B SaaS
  • $25k+ monthly paid media spend
  • Director, VP, or CMO owns a pipeline number
  • Salesforce or HubSpot tracks opportunities
  • Sales cycle is long enough to measure opportunity and revenue outcomes

Not a fit

  • PLG or self-serve businesses with no sales team
  • Under $25k monthly ad spend
  • Non-B2B SaaS companies
  • One-off projects or hourly work
  • Companies planning to bring paid media fully in-house

Results

Qualified pipeline and closed-won revenue, in context

$0 → $300k

Dataships: LinkedIn closed-won revenue

Starting situation
LinkedIn was generating $0 in closed-won revenue.
What changed
New audiences and positioning were tested in ads, as described by the client.
Time period
The first 12 months of working together.
Outcome
LinkedIn went from $0 to $300k in closed-won revenue.
What Triangulate owned
Paid media across LinkedIn, Meta, and Google, including audience and ad-positioning tests.

“You took LinkedIn from $0 to $300k in closed-won revenue in our first 12 months of working together.”

Matt GottronDirector of Growth

Client-reported result. Scope and changes described in Matt Gottron’s testimonial.

A growth-equity-backed SaaS company

Starting situation
Google Ads counted time on site as a conversion. Paid opportunities were hard to trace in Salesforce, and 21% of paid opportunities qualified in 2025.
What changed
Tracking and search were rebuilt around real buying terms, with reporting tied to Salesforce opportunities.
Time period
January–October 2026, compared with 2025 for qualification and year over year for cost per qualified opportunity.
Outcome
The share of paid opportunities that qualified increased from 21% to 44%. Paid media generated $824k in qualified pipeline and 158 opportunities; cost per qualified opportunity fell 41% year over year.
What Triangulate owned
Tracking, search campaign restructuring around buying terms, and reporting tied to Salesforce opportunities.
  • 21% → 44%share of paid opportunities that qualified
  • $824kqualified pipeline, January–October 2026
  • 158opportunities from paid media, January–October 2026
  • −41%cost per qualified opportunity, year over year

Source: the client’s Salesforce report dated 12 October 2026, covering 1 January–11 October 2026. Qualified pipeline is ARR on opportunities that qualified ($824,548, rounded above). Every account is different; results depend on market, budget, data quality, and sales cycle.

“He’s helped us increase qualified pipeline and revenue at significantly lower costs.”

Brian BuiSr. Director, Marketing
  • About 10years in B2B SaaS paid mediaDirective, Gorgias, then Triangulate
  • 100+ad accounts overseenFrom Series A to public companies
  • $0 → $300kclosed-won revenue from LinkedIn for DatashipsIn the first 12 months
  • 10client logos on this pageCompanies whose paid media I've run

Who runs your account?

Typical agency Hand-offs

  • Senior leadSells the work
  • Account managerRelays your feedback
  • Junior specialistRuns the campaigns

Triangulate Senior-led

  • Senior paid media operatorConnected strategy, execution, reporting

Who you'll work with

Hi, I'm Jordan.

I've worked in paid media for B2B SaaS for about ten years. I started at Directive, the biggest B2B SaaS agency, and worked my way up to Paid Media Strategy Director, building the plan for every new client. Then I went in-house at Gorgias, so I know what it's like on your side of the table.

I started Triangulate five years ago. Since then I've overseen more than 100 ad accounts and millions in spend, for companies from Series A to public.

Your account is managed through a senior-led delivery model, with strategy, execution, and reporting connected. No junior handoffs or account-manager relay. Careful work, tied to your CRM, judged on qualified opportunities, pipeline, and closed-won revenue.

Get Your Free Paid Media Pipeline Audit

In their words

What clients say

“We were able to hit our pipeline goal as a marketing team quarter over quarter. In one quarter, the market, and the economy was so bad we still got to 97% of our number. A lot of that is attributed to our paid acquisition and what you helped me do in our paid advertising.”

Bryttney BlankenSenior Demand Generation Manager

“I worked with Jordan for 17 months at Dataships. He ran our paid media across LinkedIn, Meta and Google, and was as invested in our pipeline number as I was. He brought ideas to every call, from new audiences to testing our positioning in ads, and then did the work himself. If you need someone senior who thinks about pipeline rather than just MQLs and clicks, I'd recommend him.”

Matt GottronDirector of Growth

“He's one of the most technical paid media managers I've worked with, but also probably the most strategic. He's helped us increase qualified pipeline and revenue at significantly lower costs.”

Brian BuiSr. Director, Marketing

“Jordan was able to quickly jump in and re-build our paid media strategy from scratch in record time. I was in desperate need of quick work and a strategic partner, and Jordan was both. Very grateful to him. Would highly recommend Jordan to any other Marketing leaders who need someone who can slot in quickly and move the needle.”

Lindsay BayukCMO

“Working with Jordan has been an absolute pleasure, and we truly value his contributions to our team. His expertise in advertising campaigns has been instrumental in increasing our ROAS and achieving our marketing goals.”

Tom NiezgodaCo-founder & CMO

“I'm thrilled about working with a guy, who knows his stuff and is not afraid to challenge me, when we discuss marketing and performance.”

Michael Kent ChristensenChief Commercial Officer

Pricing

Simple pricing tied to monthly ad spend.

Senior-led paid media management, with strategy, execution, and reporting connected.

  • $25k to $50k monthly ad spend

    $6,000/month

  • $50k to $100k monthly ad spend

    $8,000/month

  • $100k+ monthly ad spend

    From$10,000/month

Every engagement

  • No percentage-of-spend fees
  • No junior delivery team
  • Client owns the ad accounts, tracking, and data
  • Exact scope confirmed after the audit

Quarterly plan: 90 days, then 90 days' notice.

For teams spending $25k+ per month on paid media.

Get Your Free Paid Media Pipeline Audit

Exact scope confirmed after the audit.

Start here

Free Paid Media Pipeline Audit

A review of your paid accounts, tracking, CRM opportunity data, budget allocation, and campaign structure. You receive written findings and a prioritized action plan, yours to keep whether or not we work together.

How it works:

  • Kick-off call (30 minutes): we talk about your business and pipeline target, check we're a fit, and set up read-only access to your ad accounts and CRM.
  • We review your accounts: over the next few working days, we review your paid accounts and CRM opportunity data.
  • Findings call (45 minutes): We walk you through the findings and prioritized recommendations. If it's a fit, I'll show you what working together would look like and what it costs. You get the written audit the same day.

What I look at:

  1. What your ad platforms count as a conversion, and whether it matches what Sales calls an opportunity
  2. Where spend goes that nobody has checked: search terms, networks, audiences
  3. How budget is split across Google, LinkedIn and other channels
  4. Whether your CRM can show which campaigns created pipeline
Get Your Free Paid Media Pipeline Audit

Free. For teams spending $25k+ a month on ads.

Questions

Questions we get asked

Find out what your paid media is actually creating.

Start with a free Paid Media Pipeline Audit. We’ll review your paid accounts and CRM, walk you through the findings, and give you written recommendations you can keep whether or not we work together.

Get Your Free Paid Media Pipeline Audit

Rather email first? jordan@triangulatedigital.com